These, of course, include the disconnection we have from others and ourselves, in great part due to our obsession with electric devices.
There are the obvious symbols/signs dispersed throughout the film. It is about one’s own lack of self-confidence, their inability to recognize destructive behaviors, and how it all inhibits their ability to reach their true potential individually. Why? Well, because this is a story about all of ‘us,’ and well, we are all a bit anxious. Those who have seen the previously released music videos understand there is a bit of anxiety present in their overall atmosphere. Shinedown clearly want to drive home a message it is outlined in the music on the album and now the visuals on the screen. Now, it would be easy to critique the film by simply breaking down each music video one by one, but in truth, there needs to be an element of surprise with this viewing experience. All this in mind, wouldn’t it be something if there were additional pieces to the puzzle within the videography of the album? What if there was a full-length film that filled the gaps and tied it all together? Well, that is exactly what Shinedown had in mind, and on Friday, September 3rd, 2021, they debuted their feature film ATTENTION ATTENTION, a cinematic experience of the album by the same name. 2017, Old 2021) and Melora Walters ( Boogie Nights 1997, The Butterfly Effect 2004).
All directed by Bill Yukich, who has worked with everyone from Godsmack to Beyoncé, each video also features Shinedown, along with several repeat cast members, including Actresses Francesca Eastwood ( M.F.A.
An album that raises the question within oneself to wake up and take your lives back, ATTENTION ATTENTION could be more timely than ever in the current state of the world where it seems everything is coming apart at the seams.Īlso an album that produced some stellar music videos – “DEVIL,” “THE HUMAN RADIO,” “GET UP,” “MONSTERS,” and “ATTENTION ATTENTION” – you could not help but notice there was an intertwining thread between each of them. Still hungry, they stunned their fanbase in 2018 with the immaculate concept album ATTENTION ATTENTION. Overcoming obstacles, they rose up, conquered, and continue to grow as a high-power musical entity. Producing heavy and passionate music, Shinedown burst onto the Hard Rock scene with a bunch of hype but soon surpassed all of it. At its core, Attention Attention is a fun, engaging ride, maintaining Shinedown's power while making subtle bids to attract a wider audience.Over the past 20 years, you would be hard-pressed to find a more enduring and successful Rock band than Shinedown. Outliers include the thematic pairing of the uplifting "Get Up" and the honest "special," which surprise with their heart and clarity, hinting at a potential for even further sonic evolution and lyrical positivity on subsequent releases. Old-school fans will appreciate the classic feel of "Monsters" and "Creatures," two no-frills moments that harken back to their early days. Streamlined yet potent, "The Human Radio" and "Darkside" play with programming flourishes and pop hooks, even injecting some Auto-Tune into the latter. "Devil" and "Black Soul" kick the doors in before "Pyro" engulfs listeners with its riff-heavy, propulsive overdrive. Produced by the band's bassist Eric Bass, Attention Attention is expertly crafted and lives up to its name, maintaining high energy on 14 tracks of fuel-injected might that aligns with mainstream-friendly bands like the aforementioned Imagine Dragons, AWOLNATION, and X-Ambassadors (especially on tracks like the "Sail"-esque "Kill Your Conscience"), as well as Royal Blood, and even a little late-era Muse. Packed with propulsive anthems that are less Breaking Benjamin and more Imagine Dragons (albeit with a lot more muscle), Attention is another step in the band's evolution away from the murky post-grunge sludge of their early work. Continuing the tone shift of their 2015 effort Threat to Survival, Florida hard rock outfit Shinedown further amplify the polished pop sheen on their sixth set, Attention Attention.
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